What is Niche Marketing?
Niche marketing is whereby you only focus or target a small segment of a population within the market. Most people tend to think it is one of the easiest form of marketing but it’s not always as easy as it seems and sometimes it can be very tricky, especially if you do not choose the right niche in the first place.
Niche marketing requires proper calculation and a thorough research before you can even decide on what niche to focus on. Choosing a wrong niche may have a lasting and a tremendous negative effect on your income.