Basics of Affiliate Marketing

AffiliatemarketingOne of the most widely used way to make money online is affiliate marketing. Affiliate marketing is a model of business where merchants pay you to find customers to purchase their products through your own marketing efforts. You simply market a product and whenever a customer buys through your link, you get paid a certain commission.

For beginners, affiliate marketing is also considered as one of the easiest way to start making money online since you do not need to have your own products to market.  Basically, you can get started within a few minutes. All you need is a simple website to write reviews of the products that you intend to promote, signs up with a few affiliate companies like Clickbank, find something to promote, drive traffic  to your website and you are now ready to start earning commissions every time someone purchases something from your link or through your website.

However, even after doing all this, you might find that people are still not interested in buying whatever you are promoting. In most cases, this kind of problem usually occurs due to two thing;

  • Selling the wrong product
  • Selling your product to the wrong audience

For any affiliate marketing to be successful, you need to consider these two things and if any of them is missing, you are not going to make any sales. This is the reason why you should take sometimes to understand well your target audience. Who are they and what are they interested in buying.

In addition, there are a few other things you can do to increase your chances of becoming successful on affiliate marketing;

Choose the Right Poduct to Promote

The kind of product you choose should be determined by your target audience or your niche. You do not want to sell bicycles on your website, yet you are talking about jewelry. Whatever you sell must be related to what you are writing about.

Competition in affiliate marketing is just like in any other field.  This is the reason why you need to understand what other affiliates are doing in order to remain competitive.

Write a Review

Writing a product review is one of the best way to get customers to understand what you are selling to them. A review should never be biased in any way. It should show both the cons and pros of the product that you are selling. If possible, buy the product, test and write a review based on a personal experience while using the product. Avoid over exaggerating the benefits of the product, unless it really a good product.

Drive Traffic

Unlike in the past when there were no social networks marketing. Nowadays, with proper marketing in social networks like Facebook, you can be able to generate a lot of traffic to your offers. Start by creating a Facebook fan page, Twitter or a YouTube geared towards promoting a specific product.  Learn how to optimize your website to be search engine friendly. There is plenty of free information on the internet on how to go about doing this.

If you have some extra cash to spare, you can try paid advertising like Google Adword or even Facebook. With paid advertising, you do not even need to have a website since you can link directly to the merchants offers.

These are the three most important requirements for any affiliate marketing to be successful. If you are able to achieve three of them at time, you are assured of making some sales. Some merchants are even willing to pay you as high as 100% or 75% commission by just driving buyers to their offers.

You just have to make sure you have the right audience, right product and drive traffic to your product.  With these three things in mind, I hope you can get started in affiliate marketing as soon as possible.