What is Adsense Landing Page Optimization?
Adense Landing page optimization is making sure your landing page is well optimized with the right keywords in order for you to enjoy the full benefit of that particular page.
It is an important element for bloggers displaying Google Adsense PPC ads on their blogs since it is the one used to determine the Google Quality Score.
If a landing page is well optimized, it can boosts Google CPC conversion rate and your overall Adsense earnings. Search engines usually find landing pages first and in case they find some important keywords, they may rank the landing page even higher than the homepage for specific keywords and keywords phrases.
In addition, paying attention to your landing page contents and optimizing it is also another great way to increase your ads CTR. If your landing pages contain the right keywords, Google is more likely to display high paying ads on that page.
Advertisers usually pay more for particular keywords and if those keywords appear as part of your contents, Google will display related high paying ads.
So, make sure you search for those keywords and write blog posts about them. Google Adword Keyword Planner is a good tool to use to get a list of highly paying keywords and their total monthly search results.
However, when it comes to choosing the right landing page keywords, it can be sometimes tricky since not all keywords are appropriate for every blog.
In addition, it may be very hard for you to get traffic from highly competitive keywords due to high demand. So, to be on the safe side, the best thing is to stick to your niche and include a few of the high paying keywords wherever possible.
The other thing that affects Adsense conversion rate is the total number of ads in a landing page. If your landing page content is longer enough to accommodate at least three ads block and still remains well optimized for right keywords, then Google have no problem finding the right number of high paying ads to display on your blog.
On the other hand, if your landing page articles are very short and not having the right number of keywords, Google will most likely struggle coming up with relevant and high paying keywords. In end, your blog will be served with low paying or not so relevant ads.
Other way to optimize your landing page is by knowing where to place your ads. You can attain this be testing different ads spots until you find one that is working best for you.
Finally, readers will only reach to your landing page if everything else is working fine. So, make sure your landing page:
- Has a clear title with the right Keywords.
- It is easy to navigate with clear button and clear call of action wherever it is needed.
- Page load fast enough. Otherwise, your audience will most likely not be patience enough to wait for it to load.
- Use bullets if there is anything that you want to emphasize.
- Use images to convey a message where necessary.
- As the saying goes, “Content is the King” – write quality contents with right keywords and always put your audience in thought when writing not the search engines.